Westlake Remarketing Announces 2011 Top Auctions
Los Angeles, CALIFORNIA – February 8, 2012 – Westlake Financial Services announces Norwalk Auto Auction as their overall “2011 Auction of the Year.”
In Westlake’s auction line-up, Bill Walters, VP of Remarketing says that, “Norwalk Auto Auction is the little auction with big results. A two-lane sale just 15 miles from downtown Los Angeles, Norwalk produces high scores for sale and service standards on a consistent basis. Lou Rudich, COO, Bill Corbett, Director of Marketing, and their entire staff make service a high priority.”
Mr. Walters adds that, “they have been a creative, conscientious, and committed partner since we moved our account there over four years ago.”
Westlake further recognizes Manheim St. Pete (Florida) as their 2011 “Top Service Auction.” Dirk Grammel, Westlake Regional Auction Rep, cited their responsiveness and ability to meet operational challenges. “Christian Simpson, Fleet Lease Manager, always succeeds in finding creative ways to help market Westlake to their local and far-reaching buyer base,” Mr. Grammel said.
For the second consecutive year, Dealers Auto Auction of Idaho earned the honor as “Top Loyalty Sale Auction,” achieving an outstanding 64% penetration. Mr. Walters adds that “the auction’s commitment to our account and this program, as well as their partnership with our area sales reps, is producing exceptional results.”
Dealers Auto Auction of Idaho was also recognized as the 2011 “Most Improved Auction.” Brad Hall, Westlake Regional Auction Rep, says, “The personalized approach fostered by Russ Smith, General Manager, and Scott Wilson, Asst. General Manager, is unique in the industry and both dealers and sellers appreciate the time they commit to meeting everyone’s needs.”
Ian Anderson, President of Westlake, concludes by congratulating all of this year’s award recipients. “A special thank you to our 2011 Top Auctions. 2011 was a record year for our Remarketing Department and they couldn’t have done it without the help of premier auctions such as Norwalk Auto Auction, Manheim St. Pete, and Dealers Auto Auction of Idaho. We look forward to continued support from our auction partners in 2012. 2012 is going to be Ginormous!”