Dealers can offer financing to customers even when a branded title/vehicle is involved!1
Westlake Financial’s Branded Title/Vehicle program provides dealers with competitive loan offerings for those customers interested in a branded vehicle. The program offers:
BRANDED TITLES/VEHICLES ACCEPTED
Vehicles labeled as salvage, junk, rebuilt, water damage, storm damage, flood, hail damage, lemon or crash test vehicle are all eligible for the branded title/vehicle program.
FINANCE PROGRAM HIGHLIGHTS
Dealerships, you can now add Westlake-approved Service Contracts and GAP on Branded Title/Vehicle deals!
View Our Aftermarket Product Acceptance List³
Ready to finance more customers? Get started now!
WHAT IS A BRANDED TITLE?
A branded title for a vehicle indicates that the vehicle’s title has been officially designated by a state agency as such. The definition of branded title, however, varies in each state. Please contact your local Department of Motor Vehicles for more information.
A branded title usually means that a vehicle has sustained damage at some point, which caused the title to be changed from “Clean” to “Branded”. However, a brand does not define the quality of the vehicle. For example: in the case that a vehicle is involved in an accident and sustains significant damage, it may be considered totaled but then gets completely repaired. Regardless of the improved condition after the incident, the title is permanently branded.
Interested in exploring branded vehicle inventory? DealerCenter’s Auction Run List makes finding the inventory you want easier than ever.
1 Branded Title/Vehicle Program is live on all states excluding New York, Massachusetts, and Puerto Rico. 2 Depending on branded title/vehicle, additional printed forms may be required. Contact your rep for additional details. 3 Westlake Branded Title Program available in all states except for NY, MA, and PR unless otherwise stated. Any VSC for any program must cover at least half the loan term. If the VSC/GAP has the branded/salvage title option, it must be checked and any surcharge paid, if applicable.
Questions? Contact Westlake Financial at